Welcoming Holiday Inn Fort Worth – Alliance to the Mehr Portfolio

Mehr Consultancy is proud to welcome the Holiday Inn Fort Worth – Alliance to our growing portfolio, expanding our presence in North Texas and marking our eighth IHG property under management.

Located in Fort Worth’s dynamic Alliance corridor, this well-positioned, full-service hotel serves a strong mix of corporate, group, and leisure travelers drawn to the area’s continued economic growth, logistics and distribution activity, and convenient highway access. With solid market fundamentals and a diverse demand base, the property is a natural fit for Mehr’s hands-on, performance-driven operational approach.

The Property

The Holiday Inn Fort Worth – Alliance offers a full-service experience designed to meet the evolving needs of today’s business and leisure guests. Key features include:

• On-site restaurant and bar

• 24-hour fitness center and seasonal outdoor pool

• Spacious guest rooms with modern amenities and complimentary Wi-Fi

• Flexible meeting and event space for corporate and small group functions

• Complimentary parking

The property’s amenity mix and functional layout position it well to capture both weekday corporate demand and weekend leisure and group business.

Market & Location

Situated just off Interstate 35W, the hotel provides convenient access to Alliance Town Center, major logistics and distribution hubs, and regional attractions such as Texas Motor Speedway. Its location supports consistent corporate demand while remaining easily accessible for leisure travelers visiting Fort Worth and the greater Dallas–Fort Worth Metroplex.

The Alliance area continues to experience steady growth fueled by corporate investment, industrial development, and residential expansion—reinforcing its strength as a long-term hospitality market.

Moving Forward

As this property joins the Mehr portfolio, our priority is to support the on-property team, uphold brand standards, and enhance the guest experience while driving sustainable performance through disciplined operations and thoughtful revenue strategy.

We look forward to partnering closely with ownership and the hotel team to build on the property’s strong foundation and create lasting value in one of North Texas’s most compelling submarkets.